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HSBC Premier Challenge Awards Annual CCPR 2010, Annual Campaing Annual CCPR 2010, Internet Gold Medal Colunistas Paraná 2010, Gold in the Integrated Media Project Social Media Alternate Reality Game (ARG). Agency JWT Cuririba Partners in the project Felipe Mendes About “Desafio HSBC Premier” (“HSBC Premier Challenge”) is an ARG (Alternate Reality Game) in which the gamers´ mission is helping a traveler to find his family members around the world. All the relatives were united by the passion for hair and scissors, and each one of them were an expert on different areas: haircut, animals, plants and wigs. Videos on the website of the “Challenge” were hiding clues leading the users to blogs, Youtube and social network websites, which had tips for the whereabouts of each relative. The one with the faster thought and who found every member of the family got a Land Rover as prize.